Are video ad units as innovative as presented? Considered as the Eldorado of digital advertising, video has experienced a real boom in recent years. But what is it really? In this article, we tell you everything there is to know about video advertising. Follow the guide!
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Increasing the cost per thousand impressions (CPM) is one of the main goals of publishers. A higher CPM will lead to an increase in revenues. Video isn’t the most conventional way to display ads, however it is more and more present on the web.
When a publisher chooses to place ads on their site, a recurring issue is loading speed. Indeed, ads can sometimes affect it. That’s why we wanted to answer your questions to know how to measure and improve the loading speed of your website.
Contextual advertising or contextual targeting takes place in an environment where the need to protect the personal data of Internet users is a concern. The subject of programmatic advertising is a hotly debated topic, so much so that web players have put in place solutions to limit abusive tracking and the scope of targeting on […]
Digital advertising is an efficient way of monetizing a website or a blog. The International Advertising Bureau (IAB) developed a norm for ads which enables advertisers to manage their campaigns on different websites more easily. The IAB created various ad units for them to be used in online advertising. Among those ad units, there are […]
You have a website that you want to monetize? Or maybe you already monetize your blog but wish to try out a new solution? In any case, you are in the right place! Signing up on The Moneytizer is easy, free and contract-free. Thanks to our technologies (Header Bidding, Smart Refresh,…) and our network of more […]
Online advertising is one of the most efficient ways to promote a company. Profitable and precise, there’s nothing quite like it to reach your target audience. Therefore, online advertising has become a lucrative industry which has experienced exponential growth those past few years.
Change is constant. New technologies apply to your professional life as well as your personal life. As a result, there is a need to upgrade your skills these days, for one simple reason: technology is constantly evolving at a very fast pace.
You’re interested in online advertising but terms like display or native still seem too complicated? Don’t worry! The Moneytizer offers a set of articles to make online advertising a no-brainer for you. Whether you’re just starting out or want to expand your knowledge, this article is for you.
If you are a publisher, chances are you want to monetize your website. Though it has become easier and more accessible, monetization remains a subject as tricky as it is essential for publishers. There are many variables and your efforts can sometimes produce inconsistent results. We will therefore try to explain the main obstacles to […]